Everything your winery needs to send emails that make money

Your winery is leaving money on the table.

If email marketing is a job you inherited, along with “shipping coordinator” “occasional social media personality” “chief website bug-fixer” and “the person on hold with my software company right now” – you don’t have to hunt and peck around the internet trying to find answers, and you don’t have to phone it in anymore either.

We’re going to give you EVERYTHING you need to do and know to make email marketing a profitable revenue channel for your winery, without tech headaches, overwhelm, or a degree in graphic design.

Our founder Erica Walter stumbled into email marketing for wineries almost 15 years ago, when she was working for a small tech startup that was trying to build the Amazon.com of wine. They realized in working with thousands of wineries across the country that, while wineries certainly needed to reach more customers, they also were leaving a lot of money on the table when it came to communicating with their existing customers and wine club members. Erica knew email marketing had a lot of power, the company she was working for had a team of graphic designers and website developers and sales people, and they decided, heck, we could do emails for wineries.

Then, Erica had to figure out how to do it.

Like, on her own.

She built bad emails, good ones on accident, and she accidentally sent a wine club anniversary campaign to everybody on a client’s subscriber list (including the general public). But she also learned what works and what doesn’t, she uncovered the FOUNDATIONAL elements of email marketing success for wine brands, and in starting her own business has had a chance to wrestle with just about every tech stack imaginable, from free MailChimp accounts + OrderPort .csv files to writing SQL Queries in Salesforce Marketing Cloud.

We can teach you how to leverage the tools you have better.

We can simplify the tricky tech stuff.

And we promise you we are going to make it fun.

Introducing…

Press Send:
Email Marketing Mastery for Wineries

This course is the exact tools and frameworks the Email Mavens have used to help wine brands generate millions of dollars in revenue.

We’re talking…

  • setting yourself up for success from the start with an impeccable sender reputation

  • a functional and on-brand template, and an exceptional first impression for your subscribers

  • automatic emails that go to your customers at the perfect time to get them to buy more

  • understanding how to craft an inspiring calendar of promotional emails

  • everything you need to send your wine club members to keep them excited and engaged…


    …we are going to cover it all. You’ll finish this course with a system to increase your email success with every send.

Module 1:
PLANTING & HARVEST

Bring in valuable new contacts and give them what they need to thrive

Module 2:
SORTING & CRUSHING

Gets the right message to the person at the right time, EVERY TIME

Module 3:
FERMENTATION

Turn your subscriber into the lifelong customer they were meant to be

Module 4:
CLARIFICATION

Promotional email planning & execution

Module 5:
AGING & BOTTLING

Club communications & loyalty

What do we cover?

Erica would be so delighted to tell you in her own words!
(or you can keep scrolling to read all about each module)

Planting & Harvest

Bring in valuable new contacts and give them what they need to thrive.

We’ll uncover where your best new subscribers come from, get those subscribers wildly excited about being in your ecosystem, and install effective ways to capture email addresses in every place you interact with your customers – from your website, social media, and ecommerce channel to your tasting room and on or off-site events.

Sorting & Crushing

Get the right message to the right person at the right time, every time!

This is where we really dig into the foundations of a truly effective email marketing strategy. From making sure your subscribers actually GET your emails to creating very targeted smaller groups of customers within your overall base, this module is where you’ll learn how to ensure the right message gets to the right person at the right time, EVERY TIME. You’ll also receive the exact email design frameworks and strategy tools I use with my clients to ensure every marketing email you send looks brand-perfect and supports your overall goals.

Fermentation

Turn your subscriber into the lifelong customer they were meant to be

In Module 3 you’ll learn to implement the most important triggered and  automated email campaigns and journeys that help your new subscriber become your biggest fan … on almost-autopilot. You’ll turn on or optimize your automatic welcome email, you’ll give your transactional emails a major facelift, and start a few drip campaigns based on customer behavior and information that are true powerhouses. With these programs in place, you’re going to start to see those online wine club signups increase, you’ll start getting more reviews online, and you’ll start recovering abandoned carts and lapsed purchasers, on the regular. 

Clarification

Promotional email planning & execution

“Automations are great, Erica, but we still have to do all the regularly scheduled programming too. Does this course cover that?”

Oh yea baby. We’re going DEEP on promotional emails in this course. From creating a perfect, integrated editorial calendar to effectively planning your emails, curating eye-popping images and video content, writing words that get your customers to buy… this module is the one for you if you’re hoping to take your ongoing email campaigns to the next level. I’ll not only show you how to execute those “batch and blast” emails REAL FAST, we’ll get into A/B Testing to enhance your efforts every time. And I’ll teach you what to be looking for and what to keep track of to make sure you always know what works (and what maybe doesn’t) when it comes to your promotional emails. 

Aging & Bottling

Club communications and loyalty, from onboarding new members to keeping them for life!

I’ve dedicated an entire module in Press Send to this important aspect of your email programming. I’m going to help you make sure the next club run is your BEST club run; your members know what’s happening and when, they aren’t missing opportunities to round out their allocation, and they show up for all the fun you have planned for them. This is a big one – where we’ll not only cover how to improve the communications that surround your allocations, but also ensure your membership experience in the inbox is flawless from the very start. 

What you’ll get when you enroll:

The PRESS SEND: Email Marketing Mastery for Wineries Core Trainings
(A $9997 value)

5 Training Modules
Everything you need to know and do to make more money with your winery’s email marketing.

Plus SO many bonus pours to help you win with email marketing:

BONUS 1:
 Live Q&A and Coaching
(A $997 Value)

Erica Walter will be live on Zoom every Wednesday to answer any questions that come up for you as you consume the core content! You can also submit homework for specific coaching and watch as your peers receive feedback on their work. This is PRICELESS!

BONUS 2:
Five bonus video trainings from
The Get Email Marketing Experience
Season One
(Each valued at $897 )

Dive even deeper into topics like email design, copywriting, and list growth through 5 hour-long training videos, available as soon as you join.

BONUS 3:
Winery Marketing Expert Masterclass Series
(A $5000 Value)

We know that email marketing doesn’t happen in a vacuum. An omni channel approach is what is required for you to get the BEST results from your investment in every channel. That’s why we’re bringing in winery marketing experts in social media, website design, text marketing and more to put on 1-hour live trainings every week of the PRESS SEND Experience. You’ll learn even more ways to attract and engage your ideal customers in this Expert Masterclass Series!

BONUS 4:
Growing Your Email List Playbook
(A $99 Value)

Grow your email list using existing social media with guidance on the strategic and tactical things you need to do with your social media profile and regular posts to drive engaged new subscribers right onto your email list!

BONUS 5:
 The PRESS SEND Success Kit
(A $4997 Value)

Done-for-you email campaign strategy briefs, automation blueprints, copy documents and html swipe files to simplify execution at every step!

Total Value:
$25,575

Get it all for only:

$25,575
$2997

OUR GUARANTEE:

Sell More Online Or We’ll Buy a Case Of Your Wine

(and, we’ll refund your entire tuition)

A note from Erica:

Let me get this part out of the way:

I believe with every fiber of my being that email marketing has the power to grow ANY business when done consistently and with intention. I also know from signing up for thousands of winery email lists, buying my angel’s share of wines, and joining a wine club or two in my day, that EVERY winery can get better when it comes to the emails they’re sending to their customers. 

I’m looking for winery owners and wine marketing professionals who are committed to their customer experience, excited to do the work, and dedicated to learning in a community of motivated and supportive peers. 

That’s why I’ve put together this insane guarantee:

If you’ve applied the teachings by November 30th and you haven’t increased your online sales driven by email marketing, then simply show me that you’ve put in the work, then, I will refund your enrollment fee 100% and purchase a case of your wine as thanks for your time and effort.

You may have some questions:

  • You'll have access to the core trainings through the end of 2025. This gives you more than enough time to implement what you learn and revisit the main material. Because we are operating in an ever-changing tech environment we simply don't want to leave the original content out in the wild longer than that!

  • Our founder would like to remind you that if she can do it, and build a pretty successful business doing so, than ANYONE can! Erica was not technically inclined when she started her business, and her graphic design projects in college were lackluster at best. And while we've worked closely with talented superstars in graphic design and html code (and we think they’re miracle workers), we also know that those skills are not required to create compelling and effective emails. 

  • Give us 3-4 hours every week for 5 weeks, and you will get results. None of trainings are longer than 30 minutes, and most of the activities are designed to be knocked out in an hour or less. And the PRESS SEND Success Kit includes done-for-you strategy briefs, copy documents, Canva design files, and HTML swipe files to simplify and streamline implementation even further.

    The time you invest in this course now will save you time and make you exponential revenue in the future.

  • We will release one module at a time over the course of five weeks beginning on September 30. The content truly builds on itself, so we want to give you the concepts in the right order AND time to do the exercises associated with each module in this 5 week experience.

    We also provide an Implementation Checklist as part of your resources, which will help you understand what tasks are critical to tackle in each module before you move on, and which you can put a pin in for a later time.

PRESS SEND is for you if you are motivated by any of the following:

  • You want to skip the tech headaches.
    Maybe you haven’t gotten any further with your email marketing because you feel overwhelmed by the technical aspects of digital marketing. We feel that pain, and we want to help you skip it entirely (or at least act as a heavy dose of tech-headache Tylenol) by holding your hand through some of the touchier tech components of building a successful email marketing program.

  • You are tired of feeling like you’re leaving money on the table.
    You post on social media, you keep your website updated, and you create exceptional customer experiences when people walk through the doors of your tasting room. What else can you do? We believe that email marketing, when you apply what you learn in this course, will generate an increase in revenue without an exponential increase in your workload. Do the work now and watch it pay dividends.

  • You want more joy in your life.
    Does that sound lofty? Maybe it is. But one of our core values at Email Mavens is that work should be fun. You probably didn’t start your current role thinking that email marketing was going to land on your plate, but here we are. We want you to ENJOY the work you do with email, and do it faster and more effectively to free up the time you want to spend in the other parts of your role that truly light you up. Let’s make room for more fun, and more JOY, by working together in PRESS SEND: Email Marketing Mastery for Wineries.

PRESS SEND includes…

  • The PRESS SEND Core Trainings

  • Q&A Wednesday

  • Expert Masterclass Series

  • Emails That Convert Video Training

  • Grow Your List Video Training

  • Email Design Best Practices Video Training

  • Copywriting 2.0 Video Training

  • Next-Level Email Strategy

  • The PRESS SEND System Success Kit

Get the VIP Treatment!

Everything included in the core program, PLUS…

  • 20-minute Website Makeover

  • 20-minute Email Template Makeover

  • Five months of additional support through monthly VIP Coaching calls

  • Two Call-A-Maven emergency support calls for help with the tech

  • One lucky VIP will earn the Ultimate VIP Experience, a half day with Erica in person

For even more personal support, get the VIP Treatment

Unlock even more direct access to Erica and the Email Mavens team when you upgrade your experience to VIP. The VIP Treatment is reserved for a limited cohort of motivated action takers who will receive more personalized recommendations and support throughout the five weeks of PRESS SEND as well as for five months following the completion of the core program.

Here’s what VIPs experience:

The 20-minute Website Makeover

Enhance your winery’s website for conversions! We’ll audit your existing site and provide personalized recommendations to help you reach more of your winery’s goals, both for online sales as well as memberships and visitation.

The 20-minute Email Template Makeover

The Email Mavens will personally enhance the email marketing template in your email service provider to help you create more beautiful and on-brand marketing emails in less time.

Monthly VIP Coaching Calls through April of 2025

Our VIPs earn 5 additional coaching calls with the Email Mavens to help with implementation of everything you learn inside of the PRESS SEND core training. Bring your email copy documents, your strategy briefs, your designs, your customer journey flows, and Erica and the Email Mavens will provide even more coaching, critique, and training to help you lock in the system and generate more online sales.

Two Call-A-Maven emergency support calls

Stuck on a tricky tech issue? Need somebody to help you test and audit your new customer journey? Did your beautiful email EXPLODE in Outlook? Our VIPs will have the opportunity to Call-A-Maven and receive tech support on the code, QC, or backend systems piece of the email marketing puzzle.

AND, the chance to win an Ultimate VIP Experience with Erica

Erica will travel to your winery and spend a half day with you and your team, providing an in-person deep dive into your winery’s email marketing performance, auditing the customer experience for opportunities to enhance your email communications even further, and providing coaching to your staff around email capture and list growth… or anything else you truly want personalized support on. The contagious energy and unbridled enthusiasm Erica has for email marketing and its potential is something you want on your property… and one VIP will win that experience by showing their work, participating fully throughout PRESS SEND, and sharing their experience and results as they implement what they learn.

Unlock an additional $13,000+ in value when you enroll in the VIP Treatment today.

If you’re truly ready for email marketing to change your winery, then you owe it to yourself to invest in the VIP Treatment!

ONLY 10 SPACES AVAILABLE.

Meet your Coach:
Erica Walter

100% of PRESS SEND participants surveyed would recommend this course.

A happy student from our summer cohort said:

“So happy I could be a part of this training. Excellent!”

Take your winery email marketing to the next level


And start making more money in 5 weeks or less.

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT OUR PRODUCTS AND THEIR POTENTIAL. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCTS, IDEAS, AND TECHNIQUES. WE DO NOT PURPORT ANY OF OUR PRODUCTS TO BE A “GET RICH SCHEME.”
ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO OUR PROGRAMS, IDEAS, AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE, AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO THE INDIVIDUAL, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL, NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.
MATERIALS IN OUR PRODUCTS AND ON OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES, OR IS BASED UPON, FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE.
ANY AND ALL FORWARD-LOOKING STATEMENTS HERE, OR ON ANY OF OUR SALES MATERIALS, ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS ARE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR THE TESTIMONIALS OF OUR CUSTOMERS. IN FACT, NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM THE IDEAS AND TECHNIQUES IN OUR MATERIAL.